Why can’t I keep my downline? – Part 4
Set realistic expectations. I have been in network marketing for 15
years with varying degrees of success and the one thing I can say
without a doubt is people get set up for failure by unrealistic
expectations. Here is what you commonly hear in network marketing,
This person sponsored 1,000 people his first 2 days in the business…
She made $100,000 in her first 90 days…
He grew a team of 40,000 reps in 2 weeks…
Now can these things happen? Absolutely. Will they happen in the
timeframe given above. Probably not. What they don’t usually tell you
is that the person who did this great feat had already built a downline
in another network marketing company and switched them over. Or they
were hired by the owner and any new recruit automatically went in their
downline. Or they spent a ridiculous sum of money to get those
results. These things are not going to happen to the little guy in
that time frame.
What tends to happen is people see this and
automatically set unrealistic expectations and when they aren’t met
they look for the next big overhyped network marketing company. As a
sponsor you should work with your new recruits to help them set
challenging but realistic expectations. Does this mean they will never
make $100,000. Absolutley not, it just may not happen in the time
frame of 30 days.
But again here is a question. If I sponsored you
and told you that if you worked consisrently over the next 12 months
you could build a 6 figure income and then gave you the specific
blueprint to do it wouldn’t you feel more confident and comfortable as
you begin putting the pieces in action and seeing the results. Now it
is possible it could happen faster but now your new rep is committed to
you for the next year. What if after a year they are making half of
that? They may leave but I doubt it, because you have created
realistic business expectations. On to the last installment..
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Comments
Realistic expectations..or unrealistic expectations begin during the explanation of the compensation plan and “seeing” the numbers and the exceptional person that made it to the top of the pay scale in just 6 months, etc…we have to keep our presentations real and always directed at their need and their goal…I believe in stopping the hype.
I totally agree with you. People are too often set up with false expectations of what it’s going to take to achieve the kind of income they are looking to achieve.