Are you a deer hunter or a fisherman?
My next biggest mistake was chasing people and trying to get them into my business. To be successful in this business you have to approach it like a fisherman and not a deer hunter.
The deer hunter gets dressed in camouflage, loads his gun and goes and waits for the deer to approach.
When the deer least expects it the hunter pounces. The poor unsuspecting deer was just minding his business and the next thing someone is shooting him. How many people have you killed and dragged into the business? Here are some ways deer hunters market.
They approach their warm market with the opportunity first instead of the product…
They put up opportunity ads and disguise them as job offers…
They buy opportunity seeker leads and spam them to death…
They pressure you to make a decision right now, without giving you time to see if the business is right for you…
The fisherman has a totally different approach. He rows out to where the fish are and puts out the bait. The fish smell it and they come and basically capture themselves. There are people out there that want what you have. The secret is learning how to put the bait out so that people will come looking for you and in essence capture themselves. The lightouse marketing system teaches you how to attract instead of hunt.
What do you think is easier and which would you rather do? Chasing and shooting a deer who is trying to run away from you or reeling in a fish who is already caught on your hook? I would much rather reel in the hooked fish than chase the fleeing deer.
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Comments
NICE THINKING
HEY MAN YOU HAVE MENTONED A great idea and a tact for bussinessmen to do thier job and attract the most of their customers like a fisher man and not adeer hunter asthis approach is much better and help them earn a lot in their bussiness and reach the heights of success in thier bussiness.
hey i am mentioning my email address in my comment and would like to recieve these kinds of ideas from you again.
my email id pankajaroraonly4u@gmail.com
Ohh! What a Great thinking!! The analogy between Fisherman and Deer Hunter is fantastic. You should always attract people to get into you business. Let them come to you, don’t go and approach them. Do something that people will look into your business themselves. Thanks for the article!
Great analogy on using fishing techniques to bring people into your your business. I agree that it’s much better to reel in a willing participant than it is to “hunt” someone down. The chances of a long-lasting productive relationship are much better as well.