The #1 factor that will insure long term success in your business
Have you ever wondered out of all the indicators what is the most important indicator that would identify a healthy thriving online network marketing business? Is there one key that sticks out above the rest? In the network marketing or internet marketing community there is one key that stands head and shoulders above the rest. If you are involved in a network marketing organization your success is usually determined by the number of people in your downline. This may look good on paper but let me make a shocking statement to you: A large downline today is not an indicator of long term success in your business. Here are two reasons why this is true:
1. Your downline is under attack.– Let’s face it every day especially online I get emails telling me about the next great mlm company. Every company is greater than the next and every company is the next big thing. This puts a strain on the loyalty of your downline. Loyalty in your downline, without any outside attacks, may be suspect at best, especially if they aren’t seeing a profit. You should be prepared because even if some of your group are seeing a profit some of these offers will seem irresistable and there will be downline casualties.
2. Your company may go out of business– Yes you read that correctly. There is a graveyard full of tombstones of once prosperous, now dead network marketing companies, may they rest in peace. So even if you had 100,000 people in your downline, will it matter if your company goes out of business?
So then, what is the one true indicator I can trust for long term success? The only indicator you can trust is how many leads are you generating per day. This is the number one thing you need to be doing in your business and it is the only thing that will guarantee your business will last. I’m sure you have heard this term before:
“The money is in the list”
These are the truest words ever spoken in regards to internet or network marketing. It is your lead generation ability that will become the foundation of your business for years to come. Your list will allow you to build relationships, share ideas, sell products and recruit people into your business. The good part is you can do this over and over and over again. Another great result is when people do decide to join you in your network marketing company, chances are they will stay around a little longer, it doesn’t mean they will stay forever but they will exhibit a little more loyalty, especially if you have developed a quality relationship.
So as you think of success in your business, think of it in only one way, how many leads did I generate today? In fact I now set my goals around this one variable. I judge my success or failure by how many leads I am generating each day. Nothing will happen in my business or yours until you get that person to come to your website and opt in, thus creating a lead. This is the one activity that sets the whole wheel in motion. Once the wheel starts moving the pieces of the puzzle will start to fall into place.
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Enjoyed the post. Nice content.
Matt Stearmer